TV commercials Packshots in Cycles

Bartek Skorupa

Sunday 25 October Salon 60

Techniques, setups, tips and tricks that I use to create packshots for TV commercials.

Packshots matter much for the clients as it’s where we present their products.

In TV commercials we typically have about 27 seconds of the “story” and 3 seconds of packshot.

Most of the energy and money is spent on those first 27 seconds where tens of people, lots of equipment, actors, set preparations etc. are used but… 

the commercial ends with this last 3 second packshot that’s often made in 3d.

This presentation is about what I do to make my clients happy when creating packshots, how I “cheat” Cycles to make it a great engine for this purpose.