Building a Market for Blender Products

Jonathan Lampel

Friday 28 October Theater 30

The role of a commercial market in the Blender ecosystem, and the successes and struggles involved in making it a reality.

We'll cover why the Blender Market exists and what it does to support Blender and the community, selling paid addons that are GPL, how being overly protective stifles long term growth, how a curated community and strict review process helps creators succeed, the challenge of conveying the value of the market when compared to Gumroad or Turbosquid, and giving creators a voice in the direction of Blender development.